HDFC ERGO
Karo Sabko Insure
Diwali 23




Art: Shraddha Padiwal
Art: Aindrila Chatterjee
Nippon Mutual Fund
Dil Se Bada,
Koi Fund Nahin...








Art: Arshiya Poonawala
upGrad
Thematic
A


B


Art: Sacchhidanand Chavan
upGrad
Product Specific
A


B

Art: Sacchhidanand Chavan
CaratLane
Engagement Collection


Art: Aindrila Chatterjee
CaratLane
Rakshabandhan



Art: Riya Nippani
CaratLane
Wear Your Wins












Art: Pallavi Subudhi; Arshiya Poonawala; Riya Nippani; Himanshi Agarwal
CaratLane
"UTSAV" Launch

Art: Riya Nippani
Dubuy Ji



Business Environment Treatment



Art: Sacchhidanand Chauhan
Pincode
Idea 1:
Naam Se Bulaao








Manifesto:

Approach 2 to Idea 4:








​Art: Shraddha Padiwal
Pincode
Idea 2:




Art: Shraddha Padiwal
Pincode
Idea 3:





Art: Shraddha Padiwal
Pincode
Idea 4:




Art: Shraddha Padiwal
Microtek
​Brand Refresh Campaign


Art: Aindrila Chatterjee
G.I.C.
General Insurance Council
Thematic




As Outdoors












Art: Abhi Sengupta
G.I.C.
General Insurance Council
Product Specific




As Outdoors




Art: Abhi Sengupta
G.I.C.
General Insurance Council
Big Idea:​

Art: Abhi Sengupta
Milton ProCook Launch
Big Idea:


Art: Aindrila Chatterjee
Reliance Digital
Nice Sale Ad:


Art: Diya Manek
Milkmaid Mini
Print & Social:
Art: .....
Linen Club
My Role: Main Idea + Writing + Visuals
It’s time.
Time to wear the sheen of a sunlit night.
(Cam pulls back from Close-up of Woman lighting Diya. To her lit bungalow. To sea of lights around it)
To wear garlands of oneness. So bright.
(A Man tries cheating at Cards, Gran Pa gives him a tapli... all laugh)
It’s time. To wear a brush of surprise.
(Gifts being opened. A woman in awe at the electric guitar she’s been gifted)
To wear hugs that tug across miles.
(Son & American daughter-in-law walks in with trolleys; traditional attire, delighting all)
It’s time. To wear winters warmed by the heart.
(Echo of Mass. Man lifts daughter, pins a star he’s plucked from Chms. Tree into her hair)
(Man balancing many stem glasses & doing a dance step in a Christmas Lawn Party)
To wear smiles that stitch divides.
(Man with lit flambe cake. Cut to He brings it to security guards. They warm their hands. Eat it to…)
To wear aromas of homemade love.
(Duss. Mid-aged Man steals sweets from nephew’s plate; female nephew pulls his ear)
To wear the zeal of your tribe.
(Bengali women doing the Dhuna dance in pandal; doing the lip-flap tune)
It’s time. To wear the buzz, be a live wire.
(Family rejoicing, swamped by the dust of dry colour in Duss. celebration)
To wear a swathe of tight-knit ties.
(Man & friends attempt white Sankranti Rangoli; Lil’ Sis adds funny smiley. All laugh.)
To wear the unknown,
Wrap around swathes of new-found joy…
(A dad gifts his daughter a new sports bike on Sankranti…)
It’s time. Finesse, wore your festive vibe.
(Quick shot of full range of Linen Clothing)
Final VO:
Go beyond the usual. Wear the Festival.
Linen Club. Wear the Festival.
CaratLane
Women's Day Film
Palat
35 sec

kkk
i
FIN.
Linen Club
My Role: Main Idea + Writing + Visuals
It’s time.
Time to wear the sheen of a sunlit night.
(Cam pulls back from Close-up of Woman lighting Diya. To her lit bungalow. To sea of lights around it)
To wear garlands of oneness. So bright.
(A Man tries cheating at Cards, Gran Pa gives him a tapli... all laugh)
It’s time. To wear a brush of surprise.
(Gifts being opened. A woman in awe at the electric guitar she’s been gifted)
To wear hugs that tug across miles.
(Son & American daughter-in-law walks in with trolleys; traditional attire, delighting all)
It’s time. To wear winters warmed by the heart.
(Echo of Mass. Man lifts daughter, pins a star he’s plucked from Chms. Tree into her hair)
(Man balancing many stem glasses & doing a dance step in a Christmas Lawn Party)
To wear smiles that stitch divides.
(Man with lit flambe cake. Cut to He brings it to security guards. They warm their hands. Eat it to…)
To wear aromas of homemade love.
(Duss. Mid-aged Man steals sweets from nephew’s plate; female nephew pulls his ear)
To wear the zeal of your tribe.
(Bengali women doing the Dhuna dance in pandal; doing the lip-flap tune)
It’s time. To wear the buzz, be a live wire.
(Family rejoicing, swamped by the dust of dry colour in Duss. celebration)
To wear a swathe of tight-knit ties.
(Man & friends attempt white Sankranti Rangoli; Lil’ Sis adds funny smiley. All laugh.)
To wear the unknown,
Wrap around swathes of new-found joy…
(A dad gifts his daughter a new sports bike on Sankranti…)
It’s time. Finesse, wore your festive vibe.
(Quick shot of full range of Linen Clothing)
Final VO:
Go beyond the usual. Wear the Festival.
Linen Club. Wear the Festival.
Idea toh insight ka chanaa roop hai.
Idea, client aur agency, done ki mehboob hai.
Par agar director ki gaadi mein sunroof nahin,
Toh chatpataatey ads ke jhulastey dopeher mein,
Idea kahaan mehfooz hai...!
Pata nahin, bade-bade iske baare mein,
Aaj bhi kyun confused hain?
Jo Nazar, wazan sahi mein taul sakey,
Apni neend chhod, idea ki khidki poori khol sake,
Wo aaj bhi kisi ko kahaan kubool hai...?
Simply because... system ki nazar mein,
Uski bhaasha, uncool hai.
​
Kya depth mein jaake,
Idea aur details ki jugalbandi karna,
Aaj ke prachaar-maadhyam... sorry, advertising, mein,
Waakayi Fizool hai...?
Kahaan gayi,
Dinon baith ke, sahi chunne wali,
Communication arts ke fundamentals ki
Wo ironsmith school hai?
​
jab ache idea ko milti hai halki treatment,
toh use bachaane aata hai, paise lagaao, views badhaao,
wala contingent.
​
isn't that creatively pungent?